NICKELODEON (1977 review)
From Monthly Film Bulletin, February 1977 (Vol. 44, No. 517). Over 30 years later, in my DVD column for Cinema Scope, I wrote, “Is it possible to find a picture acceptable only with its director’s commentary? Yes, if it’s Peter Bogdanovich’s clunky but interesting comedy about American moviemaking during the patent wars (1910-1915), prior to The Birth of a Nation, now that he’s finally had a chance to release it in black and white, as he originally intended, and recut it as well. Reviewing this when it came out…, I found its slapstick mainly irksome — not offensive, as it was to me in What’s Up, Doc?, where so many of the pratfalls, collisions, and smashups seemed to be about fatuous, narcissistic yuppies humiliating servants and carpenters, but pretty academic none the less…. It still looks academic, but hearing Bogdanovich explain where all the stories come from (mostly from Dwan, Ford, McCarey, and Walsh, with a curtain-closer from James Stewart) makes it somewhat more absorbing.” — J.R.
Nickelodeon
U.S.A./Great Britain, 1976 Director: Peter Bogdanovich
Chicago, July 30, 1910. Fleeing from a divorce court when he
discovers that his client has an indefensible case, lawyer Leo Harrigan
stumbles into H. H. Cobb, head of the independent Kinegraph
Studios — fighting for survival against the Patents Company — who
pays Leo for some of his story ideas and sends him to California
to look after his business interests. Buck Greenway, a small-time
performer from Florida, meanwhile arrives in New York to deliver
a saddle, and after being hired to ride a horse in a stage show, is
taken on by the Patents Company and also sent to California.
Leo arrives in Cucamonga, where he finds that Cobb’s director
has abandoned the crew — including cameraman Franklin Frank,
actress Marty Reeves and all-round assistant and driver Alice –-
and Leo is enlisted as his replacement. While Leo prepares to shoot,
Buck arrives and an extended fight ensues, after which Buck agrees
to act in Leo’s movies. Kathleen Cooke — a dancer who has
previously crossed the paths of Leo and Buck, accidentally
exchanging her suitcase with each of theirs in the process — also
joins the group as an actress. Buck proposes to her, and Leo is
despondent when she accepts. Still in flight from the Patents
Company, the crew take refuge at an ostrich farm where Buck and
Kathleen are ‘married’ by an actor impersonating a priest. At a
nickelodeon on Christmas Eve, 1913, they are shocked to discover
that their short films have been intercut by Cobb into a mélange
called Tuttle’s Muddle. Absconding with the print, they confront
Cobb in Chicago and he fires all of them; they are then hired by
Atlantic Pictures in Hollywood (except for Marty, who returns to
Cobb). Six months later, after Leo is fired and the others quit, they
begin to shoot a Western independently, but the Patents Company
burns down their house, with all their films and equipment inside.
At the premiere of The Clansman in 1915 — where they meet Cobb,
now married to Marty and talking of the birth of a new industry –
Leo, Buck, Kathleen and Alice decide to resume filmmaking on
their own.
Just after the world premiere of The Clansman (later retitled
The Birth of a Nation), producer H. H. Cobb offers a short speech
to his former employees that is clearly the ‘pay-off’ of Nickelodeon;
the camera even tracks in closer during the scene, as it does during
Sam the Lion’s climactic recollection in The Last Picture Show:
“Think of it. All those people going to see the pictures. And a lot
of them can’t even talk American. They don’t have to because
pictures are a language that everyone understands. . . And if you’re
good, if you’re really good, then maybe what you’re doin’ is you’re
giving ‘em little tiny pieces of time . . . that they never forget”.
The fact that the last sentence in this declaration comes from a
statement by James Stewart which serves as the epigraph for
Bogdanovich’s collection of movie articles, Pieces of Time, only
helps to emphasize how much of Nickelodeon — and Bogdanovich’s
work as a whole — can be viewed as a continual recycling operation.
A considerable part of the commentary of Directed by John Ford,
for instance, stems directly from the introduction to Bogdanovich’s
interview book with Ford; and quite apart from all the studied
pastiches which comprise the bulk of everything from Targets to
At Long Last Love (nostalgic film references which differ radically
from those of Godard, Rivette or even Truffaut by offering no
critical distance or personal reading of film history, merely an
attempt at simple regurgitation), the dearth of fresh material in
Bogdanovich’s repertoire inevitably incurs the law of diminishing
returns. Consequently, Nickelodeon — an obvious labor of love which
by rights should have been Bogdanovich’s La Nuit Américaine --
lumbers across the screen with a leaden gait that makes even
something like The Sting seem a triumph of personal expression.
The material in itself is scarcely in question: the final credits include a
special acknowledgment to Allan Dwan and Raoul Walsh, and an
appreciable amount of the film’s plot and details can be traced back
to Bogdanovich’s interview book with Dwan — the whole manner in
which Leo inadvertently becomes a director, his ‘initiation’ with the
crew via a practical joke involving a rattlesnake and whisky, the
skirmishes with the Patents Company, the ostrich farm, and a great
deal more. Unfortunately, Bogdanovich has paid less heed to Dwan’s
reiterated advice about directing in the same book: “Make the public
work, If you do all the work for them, they sit there bored to death.
Their imagination must be stimulated”. Borrowing directly from his
own What’s Up, Doc?, Bogdanovich moves his three principals about
like chess pieces (so that they improbably cross paths and accidentally
switch suitcases), overdirects slapstick in a manner that ‘correctly’
dots every ‘i’ and crosses every ‘t’ (making the protracted fight between
Leo and Buck more like an academic parody of Ford at his most tiresome
than an hommage), and develops the ‘love interest’ as a set of
mechanical ploys that makes it impossible for one to care who
winds up with whom. Everything, in short, is reduced to a series of
agile exercises which prevent any of his automatons from coming
to life (including Jane Hitchcock, a charming newcomer whom one
hopes to see again). The over-busy surface activity might seem so
desperately willed because of its tendency always to gravitate
towards ‘film history’, with history itself invariably taking a back
seat — an attitude which helps to give cinephilia a bad name by
appearing to imply that The Birth of a Nation is vastly more
important than (say) the Civil War. One of the many consequences
of this is a treatment of film history that seems weirdly ahistorical,
so that the ‘wild man’ who supplies Cobb with outlandish story
ideas is dressed in a way that suggests Keaton, and a stuttering crew
member –- a perfect example of a running gag used mechanically –
comes across more like a refugee from a Fifties Ford Western than
a character identifiable with the period. This tendency culminates
in the disquieting flatness of the climactic Clansman premiere, which
makes it difficult for an uninformed spectator to understand how
or why Griffith’s film had the impact it did in 1915. Once again, the
sources appear to be impeccable, and some of this sequence (including
an effectively Fordian long shot of Griffith appearing on stage to
waves of applause) seems indebted to Karl Brown’s memorable
account of it in Adventures with D. W. Griffith; yet overall, the
period detail registers as stilted and obligatory. An engaging notion
in the script — that movie-making begins with thinking up wild ideas,
for which one then has to dream up narrative excuses — ultimately
tends to backfire, perhaps because the ‘narrative excuses’ are often
more noticeable in Nickelodeon than the ‘wild ideas’ (which
themselves usually come across more like ghoulish transplants than
inspirations). Indeed, the virtually total rejection by Bogdanovich
of anything that exists beyond the boundaries of certified (and
ossified) movie myth may help to explain the curious sterility of
Nickelodeon in relation to its fascinating subject and sources.
JONATHAN ROSENBAUM









